Do You Still Need AEO If ChatGPT Ads Are Launched?
Do You Still Need AEO If ChatGPT Ads Are Launched?
ChatGPT ads have now entered pilot testing in the Korean market. That naturally raises a question for brands:
“Can we just focus on ads now?”
If a brand has unlimited budget and only cares about spending more, maybe. But for any brand that cares about ad efficiency, AEO becomes even more important because it helps decide where AI ad budget should go.
In AI search, advertising strategy shifts from keywords to prompts. A shopper does not search for “moisturizer.” Instead they ask, “Recommend a moisturizer for sensitive skin that works well in summer.”
Brands cannot afford to advertise against every possible prompt. AEKO recommends segmenting ad prompts into three groups first.
Group A — Prompts where competitors appear but your brand does not
Run ads to enter the conversation quickly.
Group B — Prompts where your brand already appears organically
Avoid unnecessary ad spend and monitor whether organic visibility remains stable.
Group C — High-purchase-intent prompts
Work to win both the ad placement and the organic AI answer.
For high-intent prompts, paid ads should not be the end of the strategy. If a prompt converts well, brands should also improve product pages and content so AI engines can understand, cite, and recommend the brand organically.
ChatGPT ads do not replace AEO. Just as many brands ran SEO and SEM together, AI ads and AEO will create stronger results when operated together.
So let’s prepare for AI advertising with AEKO!
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