What is AEO? A Guide to Answer Engine Optimization
Search is changing. AI engines now answer questions directly instead of showing links. AEO is how you make sure your brand shows up in those answers.
AEO vs SEO: What Changed and What Didn't
SEO optimizes for search engine rankings. AEO optimizes for AI-generated answers. Here's how they differ, where they overlap, and why you need both.
How AI Engines Recommend Products
When someone asks ChatGPT for a product recommendation, what happens behind the scenes? Understanding the mechanics helps you show up in those answers.
From Zero to 37 Weekly ChatGPT Mentions: How a Korean Beauty Brand Built US AI Visibility
A Korean skincare brand with strong domestic sales had zero AI visibility in the US. Three months of structured content and citation building changed that.
41-Point AI Share Gain in Japan: A Korean Health Brand's Cross-Border AEO Playbook
A Korean health supplement company selling in Japan had zero AI visibility. Japanese-language content, structured data, and local citations drove a 41-point share gain in 5 months.
Zero Ad Spend, 120% More Revenue: An Ecommerce AEO Playbook
A European industrial ecommerce retailer applied structured data and conversational product descriptions. Within 4 months, AI channel visits grew 693% and revenue followed.
82% ChatGPT Mention Rate: How Structured Data Built a $90M Pipeline
Chemours consolidated 12 regional websites and built a structured data foundation. The result: 82% ChatGPT mention rate, 84% Google AI Overview references, and $90M+ pipeline.
23x Higher Conversions: What 3 Brands Learned From AI Search Traffic
Mentimeter got 124K ChatGPT sessions in 6 months. EcomBalance beat $20 CPCs with zero ad spend. A travel publisher found AI visitors stay 2x longer. Here are the strategies behind the numbers.
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