Fundamentals
What is AEO? A Guide to Answer Engine Optimization
Search is changing. AI engines now answer questions directly instead of showing links. AEO is how you make sure your brand shows up in those answers.
8 min read
2026-02-15Strategy
AEO vs SEO: What Changed and What Didn't
SEO optimizes for search engine rankings. AEO optimizes for AI-generated answers. Here's how they differ, where they overlap, and why you need both.
10 min read
2026-02-12Deep Dive
How AI Engines Recommend Products
When someone asks ChatGPT for a product recommendation, what happens behind the scenes? Understanding the mechanics helps you show up in those answers.
12 min read
2026-02-08