A comparison of observations published by other businesses. These are not AEKO customer results or an ecommerce-wide conversion benchmark.
Whose conversion rate was 23 times higher?
In June 2025, Ahrefs published a recent 30-day analysis of its own site. AI search accounted for 0.5% of visits and 12.1% of signups. Ahrefs reported a signup-to-visit ratio 23 times higher than traditional organic search.
That observation concerns Ahrefs signups. It is not a shared result for the businesses below or a product-purchase conversion benchmark. Ahrefs also described a mixed picture for other behavior metrics, including shorter visit duration.
EcomBalance: prior SEO work and no additional ad spend
TrioSEO reports that people who found EcomBalance through ChatGPT generated more than 25 qualified leads and more than $10,000 in revenue.
The wording matters. The original says the business did not increase ad spend and describes existing Google Ads activity and years of SEO investment. Calling this zero ad spend, or attributing the result to one GEO intervention, loses that operating context.
What to check in the Mentimeter and travel-publisher reports
The SE Ranking roundup previously referenced here includes Siege Media’s Mentimeter work and TUYA Digital’s travel-publisher analysis. Sessions, signups, and engagement time from different businesses should not be combined into a single conversion claim.
Check the measurement period, channel classification, conversion definition, and existing content or advertising activity. A reported figure without comparable underlying data or denominators is not a useful target for your own brand.
Make the comparison in your own store
Segment AI referrals and compare them with organic referrals in the same period. Match the entry page, customer cohort, and conversion definition where possible.
- Record session counts alongside conversion counts.
- Distinguish purchases, signups, and inquiries.
- Measure answer mentions and citations separately from website referrals and conversions.
- Separate an observed channel difference from evidence that a particular content change caused it.
Sources
Continue in AEKO
Frequently asked questions
Can I use 23x as a target for my brand?
No. It describes Ahrefs’ own signup-to-visit observation published in June 2025, not a product-purchase or industry-wide benchmark. Compare data from your own store under consistent conditions.
Did EcomBalance achieve growth with zero ad spend?
TrioSEO says it did not increase ad spend. The report describes existing Google Ads activity and years of SEO work, so zero ad spend would be inaccurate.