Read AI answers and results

Before you start

Step by step

1. Open the actual answer first. Read how the brand or product is described, including the surrounding context for positive or negative language.
2. A mention is an entity appearing in an answer. A citation is a linked source. Mention counts and citation counts measure different things.
3. Use the same prompts, markets, engines, and period for competitor comparisons. Check the displayed denominator and collected-answer count alongside each rate.
4. Open cited sources and check whether product information is current. For differing descriptions, follow content fact and source review against original evidence.
5. When recording change, note additions to the prompt set, engine changes, and collection failures.

Check the result

You should be able to explain the answer and evidence for each prompt. Do not judge AI performance from a single score without its sources and sample.

If something goes wrong

• Whether competitor percentages total 100% depends on the metric denominator. Multiple brands can appear in one answer.
• Do not apply arbitrary 0–100 grading thresholds from older guides. Use the current screen’s metric definition.

Related guides

• Check content facts and sources
• Measure citations and change
• Measure site, ad, and AI performance