Measure site, ad, and AI performance

Before you start

Step by step

1. Review the current technical checks under IMPROVE. Passing access or structured-information checks does not guarantee recommendations or citations.
2. Connect GA4 under MEASURE → Site performance and select the property. Review periods whose collection is complete.
3. AI-referred sessions, orders, and revenue depend on GA4 configuration and events. Do not reclassify direct or unattributed visits as AI referrals.
4. Use MEASURE → Ad performance for available impressions, clicks, spend, and other supported metrics. Do not turn unavailable conversion or ROAS data into zero.
5. Save a baseline and record the change date and URL. Compare answer metrics and site metrics separately under consistent conditions.

Check the result

You should be able to identify the source of each metric. Bot visits, citations, referrals, and revenue are different signals.

If something goes wrong

• For missing GA4 values, check property selection, permissions, events, and sync status.
• Review metrics absent from the ad API through their supported measurement path, such as Ads Manager.

Related guides

• Measure citations and change
• Connect stores and data
• Read AI answers and results