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Choose ad formats and task instructions

Review format instructions and check copy against product evidence.

4 min readDocument reviewed

Before you start

Check the brand and connected products/evidence. Available capabilities depend on plan, permissions, and actual collection scope.

Step by step

  1. In the review-based ad composer, choose Situation question or Conversational. Read the instructions and examples shown in the current screen.
  2. Situation question turns a customer concern or buying situation into a question. Conversational speaks directly to the shopper and introduces the product.
  3. For a different method, retain the product, context, evidence, and expression limits in a plan and ask Claude or Codex to propose writing instructions.
  4. Review the returned instructions and copy against original evidence, then keep them in the task plan or team instructions.
  5. Carry the reviewed instructions into the next task in your AI. In AEKO’s composer, select an actually available format and review its output again.

Check the result

Selected evidence is attached to the next task, and the scope of observed results is explicit.

If something goes wrong

  • For empty results, first check evidence connection, collection status, market, and language.
  • Start saved-plan execution in the connected AI.

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