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Product and customer contexts

Reuse buying situations from reviews in prompts, content, and ads.

4 min readDocument reviewed

Before you start

You need Pro or Enterprise and connected store products and reviews. Confirm the product association before extracting context.

Step by step

  1. Choose a product under Reviews and read its usage situations, reasons to buy, and specific needs.
  2. Run a supported context extraction job and inspect product associations and original review evidence.
  3. Organize situations by product under Contexts. Do not turn one customer’s experience into a product claim applying to everyone.
  4. Use the context to find prompt candidates or prepare content briefs and ad inputs.
  5. Compare new reviews with existing situations. Consolidate repetition and retain meaningful new situations.

Check the result

Each context should have a clear customer situation, product association, and original evidence. Review factual claims in every output even when reusing the same context.

If something goes wrong

  • Correct a wrong product association before downstream execution.
  • If the extracted context is generic, select more specific reviews.

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